The term new social movements (NSMs) is a theory of social movements that attempts to explain the plethora of new movements that have come up in ...
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various western societies roughly since the mid-1960s (i.e. in a post-industrial economy) which are claimed to depart significantly from the conventional social movement paradigm.
There are two central claims of the NSM theory. First, that the rise of the post-industrial economy is responsible for a new wave of social movement and second, that those movements are significantly different from previous social movements of the industrial economy. The primary difference is in their goals, as the new movements focus not on issues of materialistic qualities such as economic wellbeing, but on issues related to human rights (such as gay rights or pacifism).
