"A logo (abbreviation of logotype; from Ancient Greek λόγος (lógos) ´word, speech´, and τύπος (túpos) ´mark, imprint´) is a graphic mark, emblem, or symbol used to aid and ...
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promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.
In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company´s logo is today often synonymous with its trademark or brand." - (en.wikipedia.org 12.02.2022)