"Cigarette cards are trading cards issued by tobacco manufacturers to stiffen cigarette packaging and advertise cigarette brands.
Between 1875 and the 1940s, cigarette companies often included collectible ...
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cards with their packages of cigarettes. Cigarette card sets document popular culture from the turn of the century, often depicting the period´s actresses, costumes, and sports, as well as offering insights into mainstream humour and cultural norms." - (en.wikipedia.org 14.02.2021)