Poetics is the theory of structure, form, and discourse within literature, and, in particular, within poetry.
^ Gérard Genette (2005), Essays In Aesthetics, Volume 4, p.14: My ...
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program then was named "Theory of Literary Forms" — a title that I supposed to be less ambiguous for minds a little distant from this specialty, if it is one, than its (for me) synonym Poetics.