"Typical schlager tracks are either sweet, sentimental ballads with a simple, catchy melody or light pop tunes. Lyrics typically center on love, relationships, and feelings. The ...
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northern variant of schlager (notably in Finland) has taken elements from Nordic and Slavic folk songs, with lyrics tending towards melancholic and elegiac themes. Musically, schlager bears similarities to styles such as easy listening.
The German word Schlager is also a loanword in some other languages (such as Hungarian, Lithuanian, Serbian, Russian, Hebrew, and Romanian, for example), where it retained its meaning of a "(musical) hit". The style has been frequently represented at the Eurovision Song Contest and has been popular since the contest began in 1956, although it is gradually being replaced by other pop music styles." - (en.wikipedia.org 27.09.2020)